Shoes for 2muchfire
2 Much Fire came with the brief that for the upcoming season, they are creating a new performance and need shoes to match their costumes. "For me, something like Assassin's Creed, Honza will be a demon in the style of Loba, and fiery gypsy Lenka. Everything high, with a zipper, the same chunky sole, we'll leave it to you..."
And that's how I like it.
Even though I walked around it for a long time, rubbing my chin and scratching behind my ear, not knowing where to start with the shoes, I was excited to realize ideas that had been sitting in the right hemisphere of my brain for a long time. It was a one-month project filled with the adrenaline of uncertainty about how the result would be received.
The fire crew wanted to be surprised, and when they came to pick them up – Wow effect straight out of the textbook!